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Fabrica

Fabrica is a contemporary art gallery based in a Regency church in Brighton. We envision Fabrica as a place that never remains static, characterized by constant change through art exhibitions in this unique blend of old and new spaces. Fabrica is a gallery of constant change

Problem Statement

Fabrica aimed to adopt a more modernistic brand identity while staying true to its foundational values. The goal was to evolve its visual representation to better reflect its innovative and dynamic artistic initiatives without compromising its established principles.

Solution

The rebranding introduces a cohesive design language in black and white. From the logo to all visual elements, this palette symbolizes Fabrica's constant transformation through various artists and exhibitions. The stark contrast and simplicity of black and white not only modernize Fabrica's image but also ensure clarity and impact in all communications. This unified approach across all design elements reinforces Fabrica's commitment to innovation and artistic diversity, while maintaining a timeless and versatile aesthetic that resonates with its evolving creative endeavors.